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The digital advertising landscape is continuously plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by fraudsters and outlining effective countermeasures to mitigate these threats. We will explore var
Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers simultaneously place bids to acquire ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensurin
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